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About Digital Marketing for Good

We all know that how much digital marketing strategy is important for small business. It is imperative for all the small businesses to have their presence on the digital world. Even if we know what digital marketing is but when it comes to nailing down we somehow get stuck. Lets discuss about the different types of Digital marketing that you should know about so that you can know which type of digital marketing you should consider for your business.

SMM (Social Media Marketing)
Social media marketing (SMM) refers to a technique that target social networks and applications to spread brand awareness or promote products and services. Social media marketing is perceived as a more targeted type of advertising hence, it is believed to be very effective in creating brand awareness. Social media presence is very important for every business in today's date. More than half of the total population of the world use social networking sites and they now also use it for better shopping experience. This helps to make an immediate connection between the consumer and the seller.

SEO (Search Engine Optimization)
SEO or Search engine optimization refers to the process to increase quality and quantity of website traffics. It is process of optimizing contents so that they will show up in the organic search engine results pages like Google, Yahoo and Bing. For doing SEO marketing you need to focus on your right keywords. Search engines decide which website to show for a search term based on the Keywords mentioned on the website or the links on the website. So, you should SEO marketing for your website to drive more traffics and leads